Before the process of creating the logo started, I met the Owner of CMA Events to talk about her business and what it represents. From this meeting I learned, she was planning to do a range of different event decorations the r main focus being flower bouquets, and plant decorations. She showed me a Moodboard of ideas for the logo which had a lot of plants and flowers incorporated in some way. We also established the main colour scheme she wanted which was Sage Green. She also informed me that she needed the logo to be in a format that was available to be used to be printed on the side of the van as well as go on work t-shirts and websites.
The Design Process
From the initial meeting, I developed 20 initial ideas to get a feel of what she style wanted for the logo. I experimented with a range of styles such as soft and bold fonts as well as experimenting with Sage green colour. I then met with the owner for a second time to show her the designs in person and we discussed the different concepts. From this discussion she picked the Verdana Pro Regular Font which is a google font so be easily used for her website later on. Her favourite of the designs was where vines wrap around the letters. She had decided she wanted this to be the font style for the final design.
I then developed this vine idea further and came up with a finalised sketch. I decided the vines needed to always start from the bottom of the letters and work upwards. The vines needed to have two different types of leaves on this design to make each of the vines distinct. I designed the letter ‘M’ first as I visualised the vines wrapping around the bottom of the letter. Then designed A I wanted this to be different so I did one side of the letter with a smaller plant with curved leaves and the other side with pointed leaves. C was the hardest letter to do as I wanted the vines to almost follow the curve of the C letter. I eventually managed to create a way to do this which I think worked effectively.
This feedback helped to complete the last and final stage of the design process. I then went on to develop designs into a Vector format using Inkscape. This made creating the vines leaves easy as I could easily create the vines and Leaves. I could then alter the layers and make each leaf have its own position withinthe design. I then experimented with the colouring from single color to dark font and lighter leaves. This also gave me a chance to try out some more experimental ideas were incorporated gradients. I used the same two colours’ 99D8A0′ & ‘5DAA65’ throughout my designs as these were the colours I felt worked well together.
Once I had created 7 designs of the Logo I sent it to the Owner for further feedback. She mentioned her favourite was the ‘Sage Green with Darker Green Gradient’ expected she wanted all the logo to be in the same gradient. I then worked to create the ‘Events’ part of the logo and Sent it to her so she could focus on creating her website and Social media pages.
Below is the Final Logo for CMA Events. If you are interested in finding out more about CMA Events Click here
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